Selected campaigns and operator experience across fintech, marketplaces, entertainment and delivery. Acquisition costs, activation and retention, with the outcome behind each result.
Explore the case studies ↓Each case tracks the action the app needed users to take.
For Yenmo, we measured acquisition at the sanction-letter upload step. The cost per user who uploaded a letter ranged from $0.80 to $1.30, depending on seasonality.
Backed by Y Combinator
USD, depending on seasonality. A user can upload multiple sanction letters; this cost is measured per user.
For Yenmo's secured loan portal, we acquired users who downloaded the app and registered for less than $0.50 each.
Backed by Y Combinator
Acquisition cost for the secured loan portal, in USD.
We scaled Better Books, a book selling platform, to over 300 daily activations within a week. 20% of users listed books, and transactions followed.
Reached within a week.
Transactions followed the listings.
Dualite is an Indian company. We found market fit in Brazil at $1.10 per signup using a blend of UGC and motion graphic videos in English and Portuguese.
Achieved in Brazil, a new market for the Indian company.
Dookan is the largest Indian marketplace in Europe. We ran their performance marketing and scaled ad spend while consistently maintaining 8× ROAS, growing monthly revenue from online channels to $500,000.
Consistently maintained as ad spend scaled.
Revenue from online channels alone.
Experience from our operator, Anshu Satheesh.
Led category growth across acquisition and retention. Genre-based user cohorts informed retention campaigns, while cross-genre promotion added 20% incremental users.
For the micro-drama category.
Achieved in two months.
Grew the astrology category through Google, Meta and digital media. Tighter acquisition targeting and CRM retention campaigns improved LTV/CAC and CM2 by 10% to 15%.
In the astrology category.
Through acquisition targeting and CRM retention.
Ran performance and brand campaigns together. Creative testing, fraud prevention and rebuilt iOS SKAN reporting supported acquisition, while an MMP-linked fraud tool enabled influencer billing on installs.
An increase of 20 percentage points.
Reported over the role.
Content syndication lifted daily active users 5% above baseline. The engagement also assessed audiences and category opportunities for the Inpix app.
Through content syndication.
Built the growth function across Google and Meta, CRM and local activation. A ₹12 lakh monthly media budget brought in 120 first-time buyers a day. CleverTap journeys supported onboarding and returning users. Work on gaps between searches and available stock improved search-to-order conversion.
Across two stores.
On a ₹12 lakh monthly media budget.
Google and Meta campaigns, with creative testing and tracking for signups, uploads and purchases.
Community-led acquisition to find early users and understand what gets them to try the product.
We agree on the conversion to measure, test audiences and creative, then use the results to decide where to spend next.
Choose the action your app needs. Set up tracking so the acquisition cost reflects that action.
Test audiences, markets and creative with a controlled budget. Use those results to decide what to scale.
Review acquisition cost alongside what users do after they arrive. Adjust campaigns as the results change.
Tell us about your app, the market you want to reach and the action you want users to take.